For busy women, where you have no time to change your makeup for each and every occasion. But we do know that a slight variation will be welcome to enhance a special evening. Once you have come to a comfortable look for yourself, changing your makeup completely with each season will not be necessary. You may want a new lipstick color or a new eyeliner to play with as fashions change and evolve. Once you feel at ease with your routine, experimentation will come easier.
Foundation is the basis on which the overall look of your makeup stands. The foundation you use on your skin can make or break the entire application of the makeup on your face. Today the science of foundation formulations has been elevated so that the actual product is more perfect than before. Now because it contains moisturizers, foundation does not dry up and shrink. It slides on smoothly and is much easier to apply, becoming your second skin. Not only does it have the benefits of keeping your face pollution free and protecting it from the sun, it also has moisturizing and oil absorbing qualities. And the color choices themselves are seemingly infinite.
Gone are the days of blue white skin. Cosmetics companies have been adding yellows to foundations to enhance the yellow undertones in most of our skin tones. For the first time in history cosmetics companies are celebrating the various and subtle differences in our multicultural skins. So there is no excuse not to have a perfect color match with your skin tone.
The color of your skin tone is made up of the combination of yellow pigment (carotene), brown pigment (melanin) and red pigment in your blood. Sallow skin has mostly yellow pigment, dark skin has mostly brown and ruddy skin is dominated by red pigment. Beige skin is a neutral blend of the three pigments, while olive skin is a combination of yellow and brown.
Choose your foundation shade based on the depth of your color, a range from very to very dark, and the under tones of your skin such as yellow (warm) or blue (cool). Red and pink undertones are rare.
The foundation shade for your skin should match it exactly. It is more important to identify the overall color of your skin and match that color than to look for a shade that looks pretty in the bottle or may enliven your skin tone. You can always enhance with a blusher. Do not correct your skin tone; whatever your skin color, it is the one to match.





